BBC journalist Jeremy Paxman forces Coca-Cola Europe's head honcho to face the facts and shows how much sugar is contained in the soft drink. The tally: as many as 23 sachets of sugar in the smallest sized Coke you can get in the cinema - all while Europe is literally groaning under the weight of obesity levels.
James Quincey, President of Coca-Cola Europe, attempted to save face, maintaining the stance that a (modest) amount of sugar is good for you, which is true. Yes, we need sugars, unrefined ones, but not in the quantities present in a Coke. So, there is a growing body of public opinion that unhealthy soft drinks should be taxed similarly to cigarettes.